A $1M/year business within 2 years of launching w/ @the.blonde.chronicles [episode 71]

June 11, 2024

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I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.

In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business.

On today’s episode, A $1M/year business within 2 years of launching w/ @the.blonde.chronicles, she goes into depth about:

  • Changing platforms and steps to use to make that an easier transition
  • How she grew her membership to over 8k and social following to over 650k
  • Why experimenting with content to see if it works is important
  • Accepting you won’t always be in 100% growth mode
  • Leveraging what you’ve already built and continue to build off of it
  • How she handled pricing increases with customers 
  • Taking four years to add two new standalone courses
  • The success of her membership bringing in $150k a month

Resources & Links:

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More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the Bu way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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