Growing on Instagram is about so much more than increased visibility and maxed-out metrics. The real transformation happens when you leverage that visibility to help grow your business, make more money, and free up space in your life for more of what you really love.
Because, sure, a large follower count is validating and fun. But an engaged following that sees you as an authority and no-brainer buys what you’re offering? That’s the good stuff—and I’m here to help you have more of that.
Bridging The Gap Between IG Growth & Monetization
In 2019, I was accepted into a nursing program and quickly realized I’d have no time for a typical 9-5 job while attending school. I knew I needed money (because bills don’t care if you’re a student), but I was a little lost about where to find it or how to make it. One night, while scrolling on Instagram, a NWM ad came up on my feed.
Where It All Started:
My Story
I said yes one week later and immediately fell in love with the opportunity. I could literally make money from my phone anywhere in the world. I spent my first semester juggling school, NWM, and nannying—fitting my business into any nook and cranny I could.
That’s when my husband started nudging me to go full-time in NWM and leave nursing behind. At first, I thought he was crazy. But after spending the summer focused solely on my business, I fell in love with the flexibility and uncapped income, eventually making the decision to drop out of school and take my business full-time.
A Quick Pit Stop:
Shortly after, I ran my first IG challenge: 30 reels in 30 days. I was hoping for growth and an influx of business. What I got were crickets. I kept going and posted for another 30 days straight and then another. After 90 days, I grew from 4k to 10k, and I haven’t stopped growing since.
Along the way, I shared my strategies and began helping other people grow their own accounts. I never set out to become an “Instagram expert” because I didn’t even know that was an option. But it turns out, when the thing you love is also the thing you’re really good at, you find your “dream job” (and the best dang thing that’s ever happened to me).
A Quick Pit Stop / Part 2
After deciding that NWM wasn’t the path I wanted to take (still grateful for the role it played in my journey), I went all-in on my Instagram growth coaching, helping thousands of brands and business owners sustainably grow their accounts.
Along the way, I created 25+ offers to help people at every stage in their business—from ebooks to group programs, courses to masterclasses, and beyond.
TODAY
And today, I’m here! Still incredibly passionate about this industry and excited to continue evolving as a brand and coach. There’s so much power and possibility in Instagram, and my goal is to help as many people capitalize on them as possible while remaining an honest and disruptive voice in the space.
PS: If it feels like I just randomly stumbled upon this niche, I didn’t—so many things led me to where I am today. Like running a small photography business in high school, becoming president of the business club (Business Professionals of America), managing socials for a sales company and macro-influencer, being head of social media for a startup company, and finally—learning to sell NWM via social media while teaching other people on my team to do the same.
Today / Part 2
in revenue after 1.5 years in business
customers served in 20+ countries
followers in 2.5 years (stuck with it even when it felt hard!)
Sundays worked for the last 1.5 years (yep, not even “quick” messages on my phone)
Things I’m Wildly Proud Of:
leading from a place of radical transparency
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Some Non-Negotiables In My Life & Biz
Integrity
If I commit to it, it’s happening—no questions asked.
Curiosity
Life and business are simply opportunities for continued learning, and the more open and curious you remain, the further you’ll go.
Transparency
I will always show up with brutal honesty and vulnerability around what it takes to hit social media and business goals.
Discernment
Not everything is for you, and that’s okay. The power lies in determining what you should implement and leaving the rest behind.
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Most excited about right now…
Being a first-time mom, diving into a fresh book, and finding alternative ways to invest and grow wealth.
Lowkey obsessed with…
Whole milk, sushi, anything outdoorsy.
You probably wouldn’t guess…
I married the loml at 19, my current dream is opening a ranch with cows & sheep (and all other animals), I was in a car accident at 7 and suffered a scalp injury (that’s where my grey streak comes from!)
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Behind the Screen
Abby Manawes
Haley Oropreza
Jill Carr
Email Copywriter & Marketing Manager
Crafting irresistible and high-converting emails & funnels.
VA & Customer Support Specialist
Juggling a multitude of tasks & keeping everyone and everything organized.
Podcast Manager
Make podcast management look way too easy.
Covid
Gabe
BFF
Keeping the mood & energy high (but also… napping).
Being my rock
Always having the best advice and guidance.
