Breakdown of my $100k 2022 black friday

November 11, 2023

Listen to Breakdown of my $100k 2022 black friday on: Apple Podcasts | Spotify | Google Podcasts 

Today’s episode is all about breaking down my 2022 Black Friday sale that brought in over $100k in revenue. I wish I had my podcast back in 2022 so I could have done a breakdown sooner. But I figured with Black Friday coming up, it’s a perfect time to share a little bit more about the behind-the-scenes of what actually took place to bring in that volume of revenue in such a short amount of time in my business.

In this episode, I’ll be breaking down the four main sales that I did in 2022 during Black Friday. You’ll hear more about:

  • How I only run one sale a year, so I go all out! 
  • November is a fun time to create sales and add creativity to discounts and bonuses I offer
  • A breakdown of my November 2022 revenue vs. cash vs. expenses
  • Sale #1:
    • A “two door sale”
    • Available for 24 hours a week and a half before Black Friday
    • Door #1 $200 secret offer 
    • Door #2 $3,000 offer
    • Brought in $4k
  • Sale #2
    • All in, pre-sale pass for 2023 masterclasses
    • Available for 72 hours total the second week of November
    • Offer #1 $555 on the back end of another program
    • Offer #2 $600 for the general public
    • Brought in $9,200
  • Sale #3
    • Bundle of all 2022 masterclasses (6 masterclasses total)
    • Offer $150 (valued at $800)
    • Available Cyber Monday and two days after that
    • Brought in $36k
  • Sale #4
    • 50% off IG University yearly membership
    • Offer $225 (regularly $450)
    • Available Black Friday and two days after that
    • Brought in $59k

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Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

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