NEW Instagram feature: trial reels – everything you need to know + is it worth your time? [episode 106]

February 11, 2025

Instagram trial reels

Listen to NEW Instagram feature: trial reels – everything you need to know + is it worth your time? on: Apple Podcasts | Spotify | Your player of choice

In this episode, I’m sharing everything you need to know about a new IG feature, Instagram Trial Reels. I dive into the tests I did with Trial Reels and share my opinion on whether it’s worth your time. I’m also sharing a quick and raw update on what’s happening in my life. 

Trial Reels is a new Instagram feature where you can post a Reel that doesn’t get shown to your followers or appear anywhere on your feed, Reels tab, or your account. Its purpose is to do a trial run of your content so you can see how people who don’t follow you interact with it, and then you can decide if you want to share that content with your audience.

In this episode, NEW Instagram feature: trial reels – everything you need to know + is it worth your time?, I cover:

  • How Instagram Trial Reels is only for posting reels, not posts or carousels
  • How posting a Reel currently works, and what is different with Trial Reels
  • The results I’ve seen from testing different pieces of content in Trial Reels vs. Reels
  • Why Trial Reels specifically target people who aren’t following you
  • How many Trial Reels I’ve posted, and how many followers I’ve gained from them
  • How long my test trials took to gain any traction
  • What kind of Reels perform best
  • Why your content still needs to make it to your feed for the audience you’ve already grown, regardless of how it does in Trials

Resources & Links:

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Mya:

Related Episodes:

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the Bu way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Make sure to hit subscribe/follow so you never miss an episode!