Listen to I tried out a “pay what you want” option on an offer, here’s how it went [episode 81] on: Apple Podcasts | Spotify | Your player of choice

In today’s episode I share how I tried out a “pay what you want” option on an offer, here’s how it went: Earlier this year I wanted to experiment with something new in my launch strategy for a brand new offer. Kajabi has a new “pay what you want” feature that allows your customer to enter what they want to pay at checkout. There’s no set price (you can set a minimum) and it’s up to the customer to choose what the value is.

I tried out a “pay what you want” option on an offer, here’s how it went…

In this episode, I share the things I learned from experimenting with this type of feature:

• Using this feature can be a good way to do a/b testing
• It can be a way to collect data from your customers to help set an official price point
• When I let my target group in this experiment pay what they wanted, they chose to pay an average of $15 for the offer
• I ignored the average people chose to pay because I saw the actual value and I increased and set the price two different times with great results
• New customers might not see the value in a paid offer like your current customers do
• People see the value that you assign to the offer
• It’s through your marketing that you’re attaching value to the amount you’re charging for the offer
• Pick a price you can stand behind and work on your marketing messaging to show the worth

Resources & Links:

• The Online Blueprint
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates

Connect with Mya:

• Follow on Instagram @myanichol 
• Join my email list
• Check out my website
• Now on YouTube

Related Episodes:

• Episode 26: A $200k launch with 6,500 followers w/ Dr. Lauryn Brunclik
• Episode 77: Creating magnetic messaging that sells
• Episode 80: Is your offer launch not going as planned?

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the Bu way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Make sure to hit subscribe/follow so you never miss an episode!