Listen to Are clear or clever offer names better? w/ Katie @katiepannell on: Apple Podcasts | Spotify | Your player of choice

Creating a name for your business (or your products or services) takes work. Today’s guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients. 

I actually hired Katie a few months ago to help me name a new business I’m starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.

Katie Pannell is a devoted cat mom moonlighting as a Naming Strategist and Fractional Chief Creative Officer. With her triple threat approach combining messaging strategy, conceptual positioning, and humor, Katie has named everything from brands to bands, to beauty and baby products — and that’s just her B-list! Working with personal brands and E-commerce companies, Katie’s here to make you look good, sound good, and get your brand the attention and recognition it deserves.

On today’s episode, Are clear or clever offer names better? w/ Katie @katiepannell, I cover these tips:

• Katie’s entrepreneur story and how she got to where she is today
• The risks and rewards of choosing a clever versus clear name
• Balancing clarity and creativity when developing a name
• Naming strategy for digital products, physical products, and brands
• The linguistics of naming and some of the methods Katie uses
• Using AI, market research, and taglines

Resources & Links:

• Profit Mavens Summit
• 150 Free Hooks
• List Building 101
• Stories that Sell
• Manychat
• IG University
• Kajabi 30 day free trial + 20 free story templates

Connect with Katie:

• Follow on Instagram @katiepannell
• Check out her website
• Get her free resource: Never never names

Connect with Mya:

• Follow on Instagram @myanichol 
• Join my email list

• Check out my website
• Now on YouTube

Related Episodes:

• Episode 37: Mistakes to avoid as a business owner w/ Alexa D´Agostino
• Episode 61: Creating long term business success w/ @mind.psy.biz
• Episode 77: Creating magnetic messaging that sells

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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