Listen to Business effects part 4 – Red Bull on: Apple Podcasts | Spotify | Your player of choice

Today’s episode is part four and the final episode of a series looking at successful businesses and taking the techniques they’ve used to become massively successful and thinking about how we can apply those to our businesses in the online space. 

In this episode, I cover the Red Bull Effect: building community. Red Bull markets a lifestyle, not just a product, so we need to look at how to align our businesses to a lifestyle or a set of values that our target audience aspires to. Red Bull targets customers that live and enjoy high energy activities, sports, and adventure. Ultimately, this makes Red Bull a symbol of vitality and excitement. In today’s episode, I share how to embody the lifestyle you want your brand associated with so you’re a living, breathing example of what you teach and preach.

In today’s episode, Business effects part 4 – Red Bull, I’ll dig deeper into these questions:

• How can you sell the lifestyle that your offers provide?
• What is the physical representation of the emotional aspect that you help people with? 
• What stories can you tell that will create more community connection?
• How can you create a legacy for your brand?
• Does your life represent your message?

Resources & Links:

• Tickets and info for Profit Mavens Summit
• 150 Free Hooks
• List Building 101
• Stories that Sell
• Manychat
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol 
• Join my email list

• Check out my website
• Now on YouTube

Related Episode(s):

• Episode 67: Business effects part 1 – IKEA
• Episode 68: Business effects part 2 – Amazon
• Episode 69: Business effects part 3 – Apple

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the Bu way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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