Listen to ‘High-ticket vs low-ticket offers: how to scale a business that fits your life’ on: Apple Podcasts | Spotify | Your player of choice
In this episode, I’m breaking down one of the most important (and most overlooked) questions in business: Does the way you’re making money actually support the life you want to live?
This conversation was sparked by a DM exchange I had with a potential mastermind client who shared that she’d experienced $70k–$80k months—but at a cost she no longer wanted to pay. That moment stuck with me and opened up a bigger conversation around trade-offs, capacity, and building a business with your life in mind.
I walk through the real costs behind different offer types—low-ticket memberships, courses, funnels, and high-ticket coaching—and explain why there is no single “right” way to scale. Every model works, but every model comes with trade-offs. The key is choosing the one that aligns with your current season, energy, and vision.
I also share why I’m a big believer in an offer suite, how my own offers have evolved over time, and why letting go of successful offers can sometimes be the most aligned decision you make.
In this episode, I cover:
- Why “all money isn’t made equal” when it comes to time, energy, and lifestyle
- The real trade-offs of low-ticket memberships, courses, funnels, and high-ticket coaching
- How volume, retention, marketing, and capacity show up differently depending on your offer type
- Why scaling looks different in different seasons of life and business
- How to decide which offers best support the life you actually want
- Why there’s no right or wrong way to scale—only what’s aligned for you
- The importance of letting go of offers that no longer fit, even if they worked in the past
- Why I’m team offer suite and how I balance low-ticket and high-ticket offers in my own business
Full transcription of episode:
Introduction: Building a Business With Life in Mind
00:01.46
I was chatting with a potential overflow mastermind client in my direct messages just a few weeks ago when we were voice memoing back and forth. And something that she said has stuck with me so deeply that i am creating a whole podcast episode about it. And it’s a phrase that she said, she said, all money is money, but not all money is made equal.
00:22.43
And she said, I love the way that you make money with life in mind. She said, I’ve made $70,000 a month. I made $80,000 a month, but at a cost. And she said, I don’t want that anymore. She said, I want a different way to build a business. And it really just made me think about how in business there is a trade-off for everything. And you really have to, as the business owner and just as a human being, had to take a step back and really weigh the pros and cons of how to build your business in with your life in mind and the vision that you have for your life, because it’s going to look different for everyone.
Choosing Offers Based on Capacity and Season
And I also think that it’s going to look different in different seasons, like different offers that have supported me through, you know, like the first one or two years of my business are no longer the offers that I’m choosing in this season of my life, just simply based on capacity and just simply based on the way that I want my life to look.
And so really viewing everything from that lens of your life and like, what is the most supportive offer for me to be selling and scaling with to support my life?
Because people will sell you, oh you have to do one-on-one coaching in order to, you know, scale to these really high cash months. if you want to have spaciousness or like, oh, you need to create a course and, you know, set it up a funnel and then your life is going to be easy and you’re going to passive income. And that is not the case whatsoever.
Understanding the Real Cost of Low-Ticket Memberships
So i just want to kind of run through just in my head, as I’m thinking about different offers, the different trade-offs. And when I say cost, cost isn’t always bad, right? It doesn’t always mean ah ah something that’s bad. There’s a cost to everything that you do. and whether that’s time, that’s energy, that’s money, there’s a cost to everything in life, right?
So if you are saying, okay, I want to create ah a low cost membership or a low ticket membership, and maybe your vision is that this membership is going to be very hands-off in the way that you are building it.
02:34.62
Fantastic. I think that is a great idea. That being said though, to have a low cost membership, if you’re wanting to hit $5,000 a month, $10,000 a month, $50,000 a month, that takes volume to fill that membership.
And so not only are you going to need to get people inside that membership at a high volume in order to hit those higher ticket months, You’re also going to need to keep people inside. You need to have a high retention, right?
And so while the cost for that low ticket membership might not be, you know, your time and energy, like coaching in there and answering questions and all that, the cost is the marketing side of things.
Funnels and Courses: Passive, But Volume-Dependent
03:31.03
Now, if you are like, hey, I wanna create a course and this course is gonna be a passive course and I’m gonna sell it through a funnel. Great, I think that is a fantabulous idea.
03:46.93
You’re going to create it and then you’re going to be able to basically set it aside and sell it. You might have to update it once or I don’t know, maybe two or three times a year, but for the most part, it’s going to be more of a hands-off type of offer.
That being said though, funnels, if we’re talking average conversions, we’re talking like anywhere between like two to 8%. And like 8% is like really, really, really high conversion for a funnel.
And so again, that’s the cost there is volume. You’re needing a large amount of people to get into this funnel in order to convert those people into your course.
High-Ticket Coaching: Time, Energy, and Calendar Space
04:37.27
Now, if we’re talking coaching, well, the cost here is your energy and your time, right? That’s your live time and energy. You only have so much of that to give on a day to day basis.
And also that’s going to fill up your calendar. And so you’re not going to space to do ah a lot of other things if you’re taking on a high volume of one-on-one coaching clients, even if they’re at that higher price point.
High Volume vs High Price: A Scaling Perspective
05:48.31
He said, you can take something of high value and attach a low price to it and sell it to many, Or you can attach a high price to it and sell it to a few people.
He says $20 a product times 1,000 people or $2,000 a product times 100 people. You’re making the same amount of money.
There Is No “Right” Way to Scale a Business
06:18.65
All this to say, you you scale You can scale a business with any type of offer at any price point, but there are trade-offs to everything.
So you really need to figure out which way of scaling best fits the life that you want to live in this season.
Designing Your Calendar, Not Just Your Offers
06:49.22
There’s no right or wrong answer here. But again, it’s just like asking yourself, what do I want?
What do I want my calendar to look like? How many calls do I want to take on a weekly basis? How many hours do I want to work on a weekly basis?
Why I Believe in an Offer Suite
08:14.04
I personally am team build an offer suite all day long because it does give you the best of both worlds.
My lowest ticket offer right now is $17. Whereas my highest ticket offer is my one-on-one coaching packages, which have a range, but anywhere between, you know, $6,000 to $15,000.
Letting Go of Offers That No Longer Align
09:22.56
Just because you have an offer that’s already created and just because it’s worked in the past doesn’t necessarily mean that that’s something you have to continue doing in the future.
I am team letting offers go and pivoting all day long because at the end of the day that is how you build the most aligned business.
Final Thoughts: Choosing the Cost That Fits Your Life
12:06.01
So I hope that this gives you some ideas and just thinking, you know, everything’s a trade off at the end of the day. And it doesn’t mean that cost is bad, but you just got to figure out what cost makes the most sense for you.
Resources & Links:
- Join Scalability
- 30 free selling on stories prompts
- Scaling Unlocked Mastermind Application
- Kajabi 30-day free trial + 2 bonuses
- Manychat
- IG University
Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
- Check out my website
- Now on YouTube
More about the Radical Disruption podcast:
Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!
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Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.
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