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In this episode, I walk through exactly how I’ve sold over 50 multiple five-figure coaching and high-ticket offers, including a $40,000 coaching package, without running sales calls. About half of those sales happened with little to no direct conversation before the purchase.
I explain why I don’t personally use sales calls, even though they work, and how my background in network marketing, my role as a mom, and my desire for a spacious calendar shaped the way I built my business. This episode breaks down the systems, content strategy, and offer structure that allow high-ticket clients to confidently buy without pressure, urgency, or hopping on discovery calls.
This is a behind-the-scenes look at how high-ticket sales can happen ethically, intentionally, and without putting families in financially stressful positions.
In this episode, I cover:
- How I’ve sold high-ticket coaching and mastermind offers without sales calls
- Why sales calls are not required to sell $10k–$40k offers
- The two main reasons I intentionally removed sales calls from my business
- How motherhood and time freedom influenced my business model
- Why sales skills still matter, even without sales calls
- How I protect potential clients from making unaligned financial decisions
- The role applications play in replacing discovery calls
- Why asking questions does not make someone less qualified
- How buyer types influence the need for sales calls
- Why some buyers will avoid offers that require a call
- How content pre-qualifies high-ticket clients before they ever apply
Full transcription of episode:
Let’s chat about how I’ve sold 50 plus multiple five figure packages for coaching or just different high ticket offers, including my highest being a $40,000 coaching package, with no sales calls. About 50% of those sales actually happened with either no or very, very little conversation with the person prior to purchasing.
One of my most frequently asked questions when it comes to sales is, how do I close high ticket clients with no sales calls? And before I dive in and give you the actual logistics of how I do so, I want to just give you a little bit of context as to why I don’t personally run sales calls.
I don’t have anything necessarily against sales calls. I think that you can run a massively successful business with sales calls, and that’s also probably something that you’ve heard as well. In the industry history and just in the online space in general, there’s a lot of people who sell high ticket with sales calls and will say, “Hey, if you do want to sell high ticket, you should use sales calls or discovery calls.” That’s another term for it that people sometimes use, which is great, and I do think that that works really well.
So I’m not saying that sales calls don’t work. But for me, and I don’t know why my brain is like this, this is just who I am, when someone says, “Oh, you have to run sales calls or discovery calls in order to sell high ticket packages,” especially when we’re talking like $10,000, $20,000, $40,000 packages, my brain is automatically like, let me prove you wrong, and let’s find a way that we can actually sell these high ticket packages without sales calls.
That isn’t the reason why I don’t run sales calls, but that is how my brain is for sure, and I don’t know why. I don’t know why that is about me. But there are two main reasons why I don’t run sales calls.
My Background With Sales Calls
The first one has a little bit to do with my background. I actually started in network marketing, and I love network marketing. I learned so much through network marketing. But the team that I was on, they taught sales calls.
So I actually spent a lot of time not only on sales calls, but learning how to hold a sales call. How do you respond to people? How do you lead the conversation? How do you overcome objections? All these different things. I had actually even gone out and purchased programs on how to run sales calls.
That was something that I did through network marketing. I would say about only 25% of the sales calls that I hopped on, I ended up closing, and it wasn’t even for a high ticket offer. It was for joining my network marketing team.
I would also say too, a lot of the time when I would hop on those calls, it was just a waste of time. I would spend 15, 20, sometimes 30 or even 45 minutes on these calls, and then these people wouldn’t sign up.
There was a time when I would have four, five, or six of those calls per week. That adds up really quick. That’s a lot of time and energy going into sales calls. So when I started my business, I actually had a really bad taste around sales in general, and I was like, “I’m not going to sell. How do I build a business without selling?”
I realized really, really quickly that’s actually not possible. I’m really grateful for sales now. I think it’s the number one most important skill you can have as a business owner.
Even as an Instagram expert, teaching content marketing, building an email list, all of these things, sales skills are the most important skills, period. I realized really quick that I had to sell in order to build a business.
That being said, when I started my business, I was like, I’m going to not do sales calls. Let’s figure out how to build a business without sales calls. I’m really grateful that I had that mindset because it helped me build in a different way than a lot of people do.
Why Motherhood Changed Everything
Now, my biggest factor for not running sales calls is my kids. I want to spend as much time with them as possible.
I realized with my first baby, Remy, that having calls on my calendar is really, really hard when you have a baby. Babies need you at different times of the day. Even if you get them on a schedule, there’s not really ever a schedule.
I love having a really empty calendar in this season of my life because I want to be able to pop out of my office if my kids need me, or if I need to breastfeed my baby, which happens often.
My word of the year for 2025 is spaciousness. I wanted my calendar to look spacious.
Throughout the entire year of 2025, I only had three calls on my calendar per month. One for my overflow mastermind, one for my IG University live Q&A, and one for hot seat coaching inside of scalability. Just three one-hour calls.
Occasionally, if it feels aligned, I’ll do a podcast interview or two. But that’s it.
I’ve done a really good job finding ways to support my clients at a high level, in a very intimate and personalized way, without hopping on calls. And I’ve had people say, “Well, you don’t do calls, so I’ll find another mentor,” and I’m like, okay, see ya. It’s just not this season of life for me.
That’s the biggest motivator for why I don’t have sales calls.
How I Sell High Ticket Without Sales Calls
Because of that, I’ve found a way to build a business with high ticket without sales calls.
It depends on the offer. For my mastermind and one-on-one coaching, I use an application process. If you reach out and ask about coaching, I’ll send you an application so I can understand your business and ensure it’s a good fit.
That also opens up opportunities for follow-up questions on both sides. I’m never going to say, “Just buy my offer and don’t ask questions.” I always want people to make educated decisions.
I will never want you to put yourself in a financially stressful position or put your family at risk. Even if I know the offer will transform your life, if it’s not aligned financially, I’ll tell you not to join.
This isn’t about removing education from the decision-making process. It’s about creating space to answer questions without strict calls.
Most of the time, if someone is a good fit and has questions, we email back and forth for a few days, and then they join.
I also have many scenarios where people apply, I review everything, and if it’s a good fit and they have no questions, I just send them the link to join. About 50% of my one-on-one coaching clients join that way.
Content Is the Real Sales System
Now let’s talk about how people are joining my high ticket offers months in advance.
This isn’t mind-blowing, but it also kind of is.
You need to think about what your high ticket client needs to hear and where they need to hear it from you in order to feel comfortable choosing you.
Your content should act as a vetting process before anyone ever hears about your offer. If your high ticket client landed on your Instagram and saw your last six posts, would they want to hire you?
People are not investing four or five figures after seeing tips, hacks, or tutorials. I’ve never seen a tip-based post and thought, “I want one-on-one coaching from this person.”
Educational content has a place. I call it growth content. It drives visibility. But once people are in your world, you need conversion content that shifts beliefs, positions you as an authority, and clearly shows why you’re the person for them.
If your content isn’t doing this, that’s why you need sales calls.
Why Podcasting Converts High-Ticket Clients
My podcast is a huge qualifier for my high ticket offers. Every single one of my dream clients has listened to my podcast.
They hear how I teach, how I coach, my mindset, my failures, my wins. I’m vulnerable in ways most people aren’t.
I had someone find my podcast, binge it, and apply for my mastermind within weeks without any conversation. That’s the power of content.
You need growth content for visibility, conversion content to move people, and long-form content for depth. Podcasting, YouTube, or email.
Podcasting and YouTube convert the best because people can hear or see you.
Offer Suites and Buyer Psychology
Most people inside scalability joined without conversation because they’d already purchased other offers. They knew my value.
When you’re only selling high ticket, it’s a big jump. Your offer suite should act as stepping stones.
Everything I create now leads to scalability. Every funnel, lead magnet, and offer.
Not everyone will join. But all roads lead there.
Final Thoughts
To sell high ticket without sales calls, you need:
• Content that positions you as the obvious choice
• Long-form platforms that build trust
• Applications instead of discovery calls
• An intentional offer suite
• An understanding of buyer psychology
I hope this episode helped you see how you can build a business without sales calls, especially if that doesn’t align with your life or season right now.
Resources & Links:
- Join Scalability
- 30 free selling on stories prompts
- Scaling Unlocked Mastermind Application
- Kajabi 30-day free trial + 2 bonuses
- Manychat
- IG University
Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
- Check out my website
- Now on YouTube
More about the Radical Disruption podcast:
Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!
Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.
Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.
Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!
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