Listen to ‘Use this to know what offer(s) to sell in 2026’ on: Apple Podcasts | Spotify | Your player of choice

In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026.

In this episode, I cover:

• Why our brains crave complexity and resist simple strategies
• How I realized that 80% of my revenue was coming from just 20% of my offers
• Why marketing multiple offers at the same time is usually holding you back
• What I actually recommend focusing on in your stories, emails, funnels, and ads
• How the 80/20 rule applies to your customer base, not just your offers
• Why repetition is necessary for growth, not something to avoid
• How simplifying your focus removes fluff and creates real momentum

Full transcription of episode:

Right off the bat, I want to call out exactly what your brain is probably thinking about this episode. Your brain is going to hear what I’m about to say and immediately respond with, “Nope. That can’t be right. That’s too simple. There’s no way that actually works.”

There’s no way that implementing a simple strategy, a simple approach, or a simple way of looking at business could actually lead to success. But for some reason, our brains are wired to overcomplicate everything. I don’t know why—maybe someone who’s really into brain science can DM me and explain it. I could’ve asked ChatGPT before recording this episode, but let’s be honest, I don’t have the time or energy for that right now.

I’m low on sleep, I’m sick, and I have about ten minutes to record this episode. So here we are.

All of that aside, our brains want things to be complex. And I think part of that is because if something is simple and it actually works, we don’t feel worthy of the success that comes from it. That success might look like more money, Instagram growth, or even setting up a funnel. If it feels easier than we expected, our brain immediately goes, “What did I do wrong?”

We associate complexity with success. And because of that, we often overlook strategies that are simple but extremely effective.

What I’m sharing today is simple, but viewing your business through this lens can completely change how you approach your business in 2026. More importantly, it’s what will actually help you scale.

This is something I implemented in my own business back in the middle of 2023. It wasn’t during a quarterly review or a mid-year analysis—I wasn’t even doing that kind of thing yet. Honestly, I didn’t really start tracking my business numbers until 2024, which is a mistake I don’t recommend. That’s a conversation for another episode.

But one random day, I was looking through my analytics in Kajabi, and I realized something big:
80% of my revenue was coming from just 20% of my offers.

At the time, I was selling anywhere from 10 to 15 different offers. I was rotating them through emails, Instagram stories, and different marketing channels. And honestly? It was a lot. When you’re trying to market more than ten offers at once on the front end of your business, it becomes overwhelming fast.

Now, do I think having a larger offer suite is smart when it’s strategically positioned on the backend through automations? Yes. And that is something I’ve implemented since then. But at the time, that wasn’t how my business was set up.

When I saw those numbers, it stopped me in my tracks. Why was I spending the majority of my time marketing offers that were only responsible for 20% of my revenue?

That realization alone changed the entire trajectory of my business.

The two offers that were driving the most revenue at that time were IG University and Scalability. And guess what? Those are still my two main offers today. Do I sell other things occasionally? Yes. Do I have backend offers and strategic additions? Absolutely. But my primary focus has stayed the same.

That shift completely changed how I market.

So here’s what I want you to do. Pull up your analytics. If you’re selling multiple offers, identify which ones are bringing in the most revenue. Whatever that offer is, it should be the one you’re marketing at least 80% of the time.

I get asked this question constantly:
“How do I sell multiple offers at once on Instagram stories or in my emails?”

My honest answer? You don’t.

Yes, technically you can. And sure, we can soften that answer a little. But the truth is, you should be spending 80% of your marketing efforts on the offer that is already generating 80% of your revenue.

That includes Instagram stories, DM automations, broadcast channels, paid ads, email marketing, and funnels. Most of your visibility should be focused on that one core offer. Sometimes it’s not even two offers—it’s just one.

So when people ask me how to sell multiple offers at once, my answer stays the same: you don’t.

You double down on what’s working.

Now, what about the other 20% of your time? That’s where affiliate links, smaller offers, launches, or experiments can live. But the majority of your marketing energy needs to stay focused on the offer that’s already proven.

This is how the 80/20 rule applies beyond just revenue—it applies to how you market.

And it doesn’t stop there.

80% of your revenue also comes from 20% of your customers.

So what can you do with that information? You can identify your highest lifetime value customers and reach out to them with unique opportunities. That might look like an offer they haven’t purchased yet, a private container, a mastermind, or one-on-one coaching.

If someone has already invested in your business, they’re far more likely to invest again.

This is why the 80/20 rule can be applied to nearly every area of your business. It shows you exactly where your focus should be.

So as you head into 2026, identify the offer you need to prioritize. Then make sure your marketing actually reflects that. It’s easy to think, “I’ve talked about this too much.” But that’s usually not true.

Keep it simple.
Market the same offer 80% of the time.
Get repetitive.

That’s how you build awareness. That’s how you scale. And that’s how you grow a sustainable business.

When it comes to your customers, you can do the same thing. Reach out to your top 20%—not because they’re more valuable as people, but because they’re proven repeat buyers. I love all of my customers, but I know which ones are most likely to say yes again.

Applying the 80/20 rule across your business helps you cut out the fluff and focus on what actually moves the needle.

I hope you take this simple strategy and apply it—because it is incredibly powerful.

Resources & Links:

• Join Scalability
• 30 free selling on stories prompts
• Scaling Unlocked Mastermind Application
• Kajabi 30-day free trial + 2 bonuses
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Mya:

• Follow on Instagram @myanichol 
• Join my email list
• Check out my website
• Now on YouTube

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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