How to handle negative customer feedback [episode 104]

January 28, 2025

negative customer feedback

Listen to How to handle negative customer feedback on: Apple Podcasts | Spotify | Your player of choice

In today’s episode, I’m walking you through how to handle negative customer feedback. (I also have a fun surprise to share with you all!)

We all receive negative feedback in our businesses at some point, but feedback is just a data point. You get to decide what you do with it. I’m sharing some examples of what I’ve experienced and how I reacted.

In this episode, How to handle negative customer feedback, I cover:

  • How even negative feedback can be valuable information
  • Why every piece of feedback does not mean you have to take action
  • How to find what multiple people are saying, not focus on one person’s opinion
  • Why to hold off on knee-jerk reactions
  • A script I use for how to respond to negative feedback
  • How you can ask questions to learn more about how to make your offer better

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