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Am I talking about my offer too much? Short answer: almost certainly not. If you feel like you’ve mentioned your offer so many times that everyone must be sick of hearing about it, that feeling is a sign you’re finally being consistent — not a sign you’re being repetitive. Your audience doesn’t see everything you post. Even your most engaged followers catch a handful of your 15 posts about an offer, not all 15. The moment you’re tired of talking about something is often the exact moment someone new is hearing it for the first time.
I learned this the hard way — twice. Once watching a Scalability student almost lose momentum in his own pre-sale, and once in my own launch of Plug & Get Paid, years ago.
Why does my launch content feel repetitive even when it isn’t working yet?
Because you’re the only person who’s seen every single post. One of my students messaged me with two days left in his pre-sale before early bird pricing ended — four people had joined, and he wanted more. I’d been watching his content the whole time (I follow my students closely so I can give feedback before they even ask). I had no idea he was in pre-sale. I went back through his feed and stories thinking I’d missed it. I hadn’t.
His launch was buried. The urgency — the fact that he was even in pre-sale — was hidden under long paragraphs, tucked at the end of a carousel or the bottom of a caption. The message itself was good. He’d communicated the transformation clearly. What was missing was the urgency being front and center, not the message.
How do I make urgency impossible to miss during a launch?
Make the thing that’s time-sensitive the first thing people see, not the last. A quick gut-check for your next launch post:
- Does the deadline, price increase, or bonus expiration show up in the first line — not buried at the bottom?
- Could someone screenshot just the first sentence and still know exactly what’s urgent and by when?
- Are you repeating the urgency across formats (captions, Stories, carousels), not just stating it once?
- Would a brand-new follower who’s never heard of your offer understand what’s happening and why it matters today?
- Are you still talking about it in the final 24–48 hours, or did you go quiet right when urgency should be loudest?
Does this only apply to live launches, or evergreen offers too?
It applies to both. Launches just make it obvious because they’re high-volume, high-repetition seasons by design — you’re communicating urgency, so you talk about it often, clearly, and in different ways, all the way until the launch ends. That’s the same consistency that builds recurring revenue — it just looks different day to day. But the same principle holds for something you sell every day. If you catch yourself thinking “I’ve already talked about this so many times,” that’s usually your sign to keep going, not stop — because someone is hearing your message for the very first time today.
I felt this myself years ago during my first launch of Plug & Get Paid. I’d emailed about it, posted about it, put it in Stories — more than any launch before it. I remember sitting at my desk thinking I had nothing left to say, convinced everyone already knew. Then I opened my DMs. Someone had replied to a Story asking, “What is this offer?” I laughed out loud — moments after deciding my entire audience already knew, someone was hearing about it for the first time.
That’s stuck with me ever since, and it comes from something Macy McNeely of Salesgirl says that I think about constantly: “Don’t get bored with it. Get paid with it.” This is the same mindset that kept me showing up even when it feels repetitive — and the same one that keeps me building things like a consistent community around my work instead of chasing something new every time it feels quiet.
What’s the takeaway?
Don’t stop talking about your offer because you’re tired of it. Talk about it often, clearly, in different formats, and keep the urgency where people can’t miss it — all the way to the end. That’s not repetition for its own sake. That’s what actually gets people to buy.
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More about the Radical Disruption podcast:
Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!
Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.
Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.
Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!
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