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In today’s episode, I break down why most business owners are using AI the hard way—and why prompt engineering is already becoming outdated. I share the shift to context engineering, what it means, and how creating the right AI environment can save you serious time while giving you outputs that actually sound like you.

I also walk through how I personally use Claude Projects to streamline content, offers, repurposing, and daily business tasks. If AI has felt frustrating, robotic, or more work than it’s worth, this episode will completely change how you approach it.

What you’ll learn

• Why prompt engineering is no longer the smartest way to use AI
• What context engineering is and why it creates better outputs
• How Claude Projects can remember your brand voice, offers, and audience
• A reverse prompting trick to let AI build your business context doc for you
• Real examples of how to use AI for emails, hooks, offers, and repurposing
• How AI can save solopreneurs and parents hours every month

How to Turn AI Into Your Best-Paid Copywriter

If you’ve ever opened ChatGPT, Claude, or Gemini, asked it to write something for your business, and immediately thought, this does not sound like me—you’re not alone.

Business owners everywhere are being told AI should save time, create content faster, and make running a business easier. But for a lot of entrepreneurs, it feels like the opposite.

Instead of saving time, you’re rewriting robotic captions, fixing awkward emails, and spending an hour editing something you could have written yourself in fifteen minutes.

If that’s been your experience, there’s a reason.

You don’t have an AI problem. You have a setup problem. And once you fix that, AI can finally start sounding like you.

Why Most AI Content Feels Generic

Most people are still using AI the old way. They open a blank chat, type in a prompt, hope for something usable, and repeat the process tomorrow.

That approach is called prompt engineering.

For a while, prompt engineering was the skill everyone talked about. It meant learning how to ask better questions, tweak wording, and keep retrying until the output was halfway decent.

But there’s one major issue with that approach: every new chat starts from zero.

AI doesn’t remember your brand voice, your offers, your audience, or how you naturally communicate. It doesn’t know what phrases you always use or what you would never say.

So every single time you open a new conversation, you’re reintroducing yourself. No wonder it feels exhausting.

The Shift That Changes Everything: Context Engineering

If prompt engineering was phase one of AI, context engineering is phase two.

This is how you get AI to sound like you.

Context engineering means building an environment where AI already knows who you are, how you speak, what you sell, who you help, and how you think.

Instead of trying to write the perfect prompt every time, you create a better starting point.

That one shift changes everything.

Think of It Like Hiring a New Assistant Every Day

Imagine hiring a brand-new virtual assistant every single morning.

Before they can help you, you have to explain what your business does, who your audience is, how you write, what tone to use, what your offers are, and how you like things done.

Now imagine repeating that every day.

That’s what most business owners are doing with AI right now.

Now compare that to hiring one assistant, onboarding them once, and letting them learn your business over time.

Now you simply say, “Draft five launch emails,” and they know exactly what to do.

That’s how AI should feel.

How to Make AI Sound Like You

One of the easiest ways to do this right now is with Claude Projects.

A Claude Project acts like a dedicated workspace where AI remembers the information you give it. Inside a project, you can upload brand voice notes, offer details, audience pain points, messaging frameworks, and examples of content that already sounds like you.

Then every conversation inside that project starts with context.

That means no more starting from scratch. No more re-explaining your business. No more robotic first drafts.

What to Upload Into Your AI Project

Start simple. Create one project for one area of your business.

You might create an email marketing project where AI learns how you write emails. You might build an Instagram content project where it understands your hooks and caption style. You might create a project for a specific offer so it knows your messaging and methodology.

You can even build a repurposing project that turns podcasts, blogs, or videos into shorter content in your tone.

The more specific the project, the better the results.

The Smartest Shortcut: Let AI Build the Document for You

A lot of people get stuck because they think they need to manually write a polished brand guide first.

You don’t.

Instead, use reverse prompting.

Rather than asking AI questions, ask AI to ask you questions.

Try something like:

Interview me so you can create a context document for my business. Ask me 20 questions one at a time about my voice, offers, audience, messaging, story, objections, and how I create content.

Then answer naturally.

Even better, use voice mode instead of typing.

When you speak naturally, AI picks up your cadence, personality, phrasing, and communication style in a way typing often misses.

Then ask it to organize everything into a clean document you can upload into your project.

Why This Matters for Business Owners

Your business runs on output.

You’re constantly creating emails, captions, sales pages, trainings, lead magnets, offers, and content. If every piece requires rewriting robotic drafts, you’re wasting hours every week.

But when AI understands you, you move faster without losing authenticity.

That’s the real win.

How Much Time Can This Save?

When context engineering is set up properly, business owners can save hours every month on repetitive content and admin work.

That might look like more time with family, more consistency in your marketing, more energy for strategy, or simply less mental load.

For solopreneurs especially, that matters.

Saving time isn’t just productivity. It’s freedom.

3 Steps to Start Today

First, choose one repetitive task you’d love help with. Maybe it’s writing emails, creating captions, repurposing podcast episodes, or drafting client resources.

Second, build one project around that task. Upload your brand voice, examples, audience pain points, and offer details.

Third, stop opening random blank chats. Use the trained workspace every time.

That’s where consistency starts.

The Real Goal Isn’t Better AI Content

The real goal is more leverage, less busywork, more consistency, faster execution, and more time for life outside your business.

AI shouldn’t replace your voice.

It should amplify it.

Final Thoughts

If AI still sounds robotic, generic, or disconnected from your brand, it doesn’t mean AI can’t help you.

It just means it doesn’t know you yet.

Once you stop relying on random prompts and start building context, everything changes.

AI becomes faster, sharper, more aligned, and far more useful.

And most importantly, it finally starts sounding like you.

Resources & Links:

• Join Stacked Inbox
• Join Scalability
• 30 free selling on stories prompts
• Scaling Unlocked Mastermind Application
• Kajabi 30-day free trial + 2 bonuses
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Mya:

• Follow on Instagram @myanichol 
• Join my email list
• Check out my website
• Now on YouTube

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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