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In today’s episode, I break down a real funnel experiment that completely changed how I think about email marketing, buyer behavior, and funnel strategy. While prepping for a major course launch, I found myself wondering whether I was sending too many emails—or not enough—so I decided to test it.

I walk you through two versions of the exact same funnel: a 10-email sequence and a 5-email sequence for the same low-cost offer. Everything stayed the same—the opt-in, the freebie, the pop-up offer, and the pricing. The only thing that changed was the number of emails sent to people who didn’t purchase right away. The results were shocking and revealed a massive shift most business owners need to make when it comes to building funnels that actually convert in 2026 and beyond.

What you’ll learn:

• The exact funnel structure I tested, from opt-in to pop-up offer to email sequence
• Why my 10-email funnel dramatically outperformed the 5-email version
• The revenue difference between the two funnels—and why list size wasn’t the real factor
• Why more emails doesn’t mean “spam,” and fewer emails doesn’t mean “better”
• The real reason buyers don’t purchase right away (and what they actually need instead)
• How longer funnels allow you to support more buyer types through storytelling, objection handling, and social proof
• The one question I stopped asking—and the new question that now guides every funnel I build

$107 vs $4,027: The Email Funnel Experiment That Changed Everything

Have you ever wondered if you’re sending too many emails—or not enough—inside your funnel? That question was sitting in the back of my mind last year while I was deep in prep mode for launching my course, Stacked Inbox. I didn’t want opinions or generic marketing advice. I wanted data. Real results. So I started testing.

One experiment in particular completely changed the way I think about funnels. The results weren’t small. They were dramatic. And they forced me to rethink what actually drives conversions inside an email sequence.

The Simple Funnel Setup

This wasn’t a complicated funnel with endless automation layers. It was simple and straightforward.

Someone opted in for a freebie. Immediately after opting in, they were presented with a low-cost offer. If they didn’t purchase on that pop-up page, they entered an email sequence where they had a limited-time opportunity to buy the same offer at a slightly higher price point.

That was it. Clean. Direct. Intentional.

Step 1: The Opt-In Page

The opt-in page itself was basic. It included two testimonial screenshots and a clear explanation of the freebie. The freebie was a 60+ page PDF guide that walked through how to scale to your first $5K month in business.

There were no complicated design elements or aggressive tactics. Just clarity and proof.

Step 2: The Low-Cost Offer

Right after opting in, subscribers saw a $27 offer. This was a 90-minute masterclass. If they didn’t purchase immediately, they were redirected into an email sequence where they could grab the same offer for $47 for a limited time.

So the funnel structure looked like this: opt-in, pop-up offer, email follow-up. Simple on paper. Powerful in practice.

The Real Question Behind the Experiment

The entire test came down to one core question: do people just need more time and reminders to buy? Or is sending more emails unnecessary?

To find out, I created two versions of the same funnel. Everything stayed identical except for one variable—the number of emails sent after the pop-up offer.

Version 1: The 10-Email Funnel ($4,027)

The first version included 10 emails. This meant a longer discount window, more reminders, and more opportunities to present the offer from different angles. Writing 10 emails for a low-cost offer requires creativity. A $27 masterclass doesn’t have endless features to highlight, so the depth has to come from strategy.

Inside those emails, I layered in storytelling, objection handling, social proof, and messaging tailored to different buyer types. Some buyers need logic. Others need emotion. Some need urgency. Others need reassurance. By the end of the sequence, multiple types of buyers had seen themselves reflected in the messaging.

From those emails alone—not including the revenue from the initial pop-up—the funnel generated $4,027.

Version 2: The 5-Email Funnel ($107)

Then I asked a different question. Was 10 emails excessive? Could I get the same result with half the effort?

So I ran the same funnel again. Same opt-in page. Same freebie. Same masterclass. Same pricing structure. The only difference was the follow-up sequence.

Instead of 10 emails, subscribers received five. The discount window was shorter. There were fewer angles, fewer stories, and less objection handling.

The result was $107.

Yes, $107.

But What About Volume?

For full transparency, 3,000 people went through the 10-email funnel, while 1,000 went through the 5-email funnel. At first glance, that might seem like the explanation.

It wasn’t.

Even if I had sent 3,000 people through the five-email version at the same conversion rate, the revenue wouldn’t have come close to matching $4,027. It wouldn’t have even reached $500. The performance gap wasn’t about traffic. It was about structure.

The longer funnel dramatically outperformed the shorter one.

The Mistake Most Business Owners Make

Many business owners assume that if someone doesn’t buy right away, they simply aren’t interested. That assumption is expensive.

What this experiment showed me is that most people aren’t uninterested—they’re just not ready yet. They need more clarity. They need to see the offer from multiple perspectives. They need objections addressed and proof reinforced. They need time to process.

In the 10-email sequence, I addressed more buyer types and presented more angles. In the five-email sequence, I didn’t. That difference directly impacted conversions.

The Biggest Takeaway From This Funnel Test

After running this experiment, I stopped asking, “How can I get people to buy faster?” and started asking, “How supported can I make this buyer feel inside my funnel?”

That shift reframed everything.

A funnel isn’t just a revenue machine. It’s a guided journey. When buyers feel supported, understood, and informed, they move forward with confidence. And confident buyers don’t just purchase once—they often return.

What This Means for Funnels in 2026

Buyers are more informed and more cautious than ever. That means support beats speed. Structure beats pressure. Strategic sequencing beats random email blasts.

Sending more emails isn’t the goal. Sending intentional emails is. Each email should serve a purpose—addressing a new objection, highlighting a different transformation, or reinforcing credibility.

A well-built funnel isn’t just an entry point into your world. It’s an ecosystem designed to nurture trust and build long-term relationships.

How to Know If You’re Cutting Your Funnel Too Short

If your funnel ends quickly, relies only on urgency, or skips over layered social proof and objection handling, you may not have a traffic problem. You may have a support gap.

Short funnels can work, but only when they still provide enough guidance for buyers to feel confident. If conversions are low, the issue may not be interest. It may be insufficient nurturing.

Why I Built Stacked Inbox

This experiment is exactly why I built Stacked Inbox the way I did. Funnels in 2026 require intention. They require understanding buyer psychology, structuring sequences strategically, and creating an ecosystem rather than a one-time pitch.

Inside Stacked Inbox, I break down how many emails to send based on price point, how to structure your sequences for different buyer types, and how to design funnels that generate repeat buyers—not just one-time purchases.

When your funnel is built for your buyer instead of just for income, everything changes. You build authority. You build trust. And you create sustainable momentum in your business.

Final Thoughts: Stop Asking the Wrong Question

The question isn’t how to get someone to buy faster. The better question is how supported you can make them feel throughout their decision-making process.

That one shift turned a funnel from $107 into $4,027.

If you’re rethinking your own email sequence strategy, start there. Build for support first. The sales will follow.

Resources & Links:

• Join Stacked Inbox
• Join Scalability
• 30 free selling on stories prompts
• Scaling Unlocked Mastermind Application
• Kajabi 30-day free trial + 2 bonuses
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Mya:

• Follow on Instagram @myanichol 
• Join my email list
• Check out my website
• Now on YouTube

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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