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In today’s episode, I talk honestly about a season where life and business felt heavy at the same time—and how that tension sparked a major mindset shift. I share what it looks like to question your goals, your capacity, and your readiness for the next level when you’re exhausted, overwhelmed, and wondering why things haven’t happened yet. This episode is a reminder that slow growth, hard lessons, and imperfect seasons are often exactly what prepare you for sustainable success.

In this episode, I cover:

• Why feeling “behind” often means you’re not ready yet
• How capacity, systems, and support affect sustainable growth
• The danger of rushing success before you can hold it
• A reframe: making your current income level easier first
• Asking “what am I meant to learn?” instead of “why me?”

Full transcription of episode:

When Business Growth Feels Heavy: Capacity, Burnout, and Sustainable Scaling

I’m going to be completely honest with you. This is one of those episodes where I’m hoping that all my thoughts come together into a cohesive message. So bear with me. But for the last two weeks, I’ve just been really feeling the pull to share this. And you know that I’m always here for open and honest conversations. And the last two weeks for me have been some of the hardest that I’ve had in a really long time. recording-1_transcription

Life just kind of goes this way, where everything happens all at once and you really feel your capacity stretched in so many different ways. Not only have things been happening in life, but things have also been happening in business. If you can’t tell from my voice, I’m a little bit sick. My whole family has been sick for the last two weeks. And for the last two weeks, my baby has been up seven or more times per night.

That’s not an exaggeration. I wish it was.

I am running on very little sleep, broken sleep, and I am sick on top of that. On the business side, I’ve had more disgruntled customers and three disputes—more than I’ve had the entire year. I’m also dealing with a high volume of questions from new customers who came in from Black Friday and Cyber Monday, which is obviously a great thing.

But it’s a lot.

When Business Growth Creates Overwhelm

I’m getting emails like, “How do I access this?” “I can’t log in.” “Where is this?” Individually, they don’t take that much time. But when you open your inbox in the morning and see 75, 150 emails—and they’re not junk emails, they’re emails you actually have to respond to—it becomes overwhelming.

That’s on top of navigating life, surviving on little sleep, and being sick.

I am so grateful for my assistant. She has taken so much off my plate. I’ve been sending messages like, “Please handle this,” over and over again. I’m truly grateful for her.

That being said, it’s still a lot. I feel my capacity stretching.

End-of-Year Reflection and Business Goals

It’s the end of the year, moving into a new year, which naturally brings reflection. You start looking back and asking yourself:

• Did I accomplish my goals?
• Why didn’t I accomplish my goals?
• Did I do everything I could?

And if you’re anything like me, you’re also thinking about new goals and asking what’s realistic.

For the past three years, I’ve set the same two goals:

• This will be my million-dollar year
• I’ll hit $50,000 per month in recurring revenue

As I’m recording this, it’s mid-December. Could I still hit $50,000 per month? Yes, absolutely. A million dollars in revenue, though—that’s not happening this year.

So moving into 2026, I’m once again asking: What goal do I set?

“You’re Not Ready for That Level Yet”

This is where an old podcast episode came back to me—one I listened to years ago. It was from the Chillpreneur Podcast by Erin May Henry. I actually went back, dug through episodes, found the transcript, and re-read it.

What stuck with me wasn’t the exact wording at first. It was this idea:

“You’re not ready for that level yet.”

That was a hard pill to swallow.

But with everything that’s been happening—payment disputes, customer issues, capacity strain—I realized it’s true. I’m not ready for that next level yet.

Not mentally.
Not energetically.
Not systems-wise.

There is more that needs to be delegated, automated, and handed off to my team.

Why Readiness Matters in Business Scaling

It was a good reminder: the reason I’m not where I want to be yet is because I’m not actually ready to hold that level sustainably.

If I were to hit $100,000 months right now, I wouldn’t be able to sustain it. I would likely burn out. I don’t have the capacity—mentally, energetically, or structurally—to hold everything that comes with it.

If I’m navigating disputes and overwhelmed inboxes at this level, how much more would that increase at the next level?

More customers means:

• More support requests
• More tech issues
• More visibility
• More responsibility

Growth comes with more—not just more revenue.

The Question Most Entrepreneurs Ask (And the Better One)

The question isn’t, “Why am I not at the next level yet?”

The answer is simple: you haven’t learned the lessons you need to learn yet.

A better question is:
What lessons do I need to learn right now?

And another powerful question:
How can I make making money at the level I’m currently at even easier?

For me, that’s $50,000 per month.

So I ask:

• How can I make $50,000 per month easier?
• What needs to be set up?
• What needs to be delegated?
• What needs to be automated?

Why Slow Growth Creates Sustainable Success

From the Chillpreneur transcript, Erin says:

“Success takes time. Slow down. You’re doing fine. You can’t be everything you’re supposed to be before your time. Trust your journey.”

Every challenge, frustration, and obstacle is there to guide you and help you grow.

You don’t want fast success.

Fast success often leads to burnout or collapse because you don’t yet have the skills, beliefs, or systems to hold it.

Everything happening now is building the version of you that can handle future success.

Can You Handle the Success You Want?

She asks a radical question:

Could you—exactly as you are today—handle a million followers and a $10 million business?

Without going through:

• Hate comments
• Self-doubt
• Judgment
• Financial responsibility
• High-level pressure

Those experiences are built slowly along the journey. They are necessary.

So stop rushing it.

Business Growth, Faith, and Lessons

I believe in God, and I relate this deeply to trials in life. When something hard happens, it’s easy to ask, “Why me?”

But over time, I’ve learned to ask instead:
What is this here to teach me?

Once you exit a trial, you often look back and feel grateful. Maybe it expanded your capacity. Maybe it taught you a new skill. Maybe it prepared you to help someone else.

The same is true in business.

Final Reflection: Building a Business Without Burnout

So if you’re listening to this at the end of the year—or during a hard season in your business—ask yourself:

• What lessons am I being asked to learn right now?
• How can I simplify?
• How can I make the money I’m already making easier?

That’s how you build a sustainable business.
That’s how you avoid burnout.
That’s how you grow in a way that lasts.

Resources & Links:

• Join Scalability
• 30 free selling on stories prompts
• Scaling Unlocked Mastermind Application
• Kajabi 30-day free trial + 2 bonuses
• Manychat
• IG University

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Connect with Mya:

• Follow on Instagram @myanichol 
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More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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