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In today’s episode, I’m breaking down how to make more money from brand partnerships without creating more content or taking on more work. If you’ve ever felt unsure about how to price brand deals, negotiate confidently, or maximize the opportunities already coming your way, this conversation is for you.

I’m sharing the two strategies that have helped me make more money from brand partnerships than ever before — including how I structure tiered packages so brands naturally choose higher-paying options, and how I layer in affiliate commission to increase my income beyond a flat rate. I talk about why simply saying “yes” to what a brand asks for is leaving money on the table, and how to position your offers in a way that feels aligned, professional, and easy to say yes to.

This episode also dives into how I communicate value to brands using real data, past performance, and audience trust — so I’m not just charging more, but justifying my rates with confidence. Whether you’re newer to brand deals or already landing partnerships consistently, these strategies will help you negotiate smarter and get paid what your content is actually worth.

If you want to stop underpricing yourself, create win-win brand collaborations, and turn partnerships into a more sustainable revenue stream, this episode will give you a clear, actionable framework to start using right away.

What you’ll learn:

• How I structure tiered brand partnership packages
• Why offering three pricing options increases your earning potential
• What to include in base, mid-tier, and premium brand deals
• How to communicate value to brands (without overexplaining)
• Why brands naturally choose mid-tier offers
• How to add affiliate commission to brand partnerships
• When and how to negotiate affiliate links into deals
• How to use past performance and stats to justify higher rates
• How to stop leaving money on the table with brand deals

How to Make More Money From Brand Partnerships

(Two Simple Strategies I’m Using Right Now)

Over the last few months, I’ve done more brand partnership work than I pretty much ever have in my business — and I’ve made more money from these partnerships than I ever have before.

So I want to share two tips that I’ve been using as I work with brands to make the maximum amount of money possible from brand partnerships.

These are things you can start doing immediately — without creating more content, without posting more, and without taking on more work.

Tip #1: Present Brands With Three Pricing Options

I take zero credit for this first tip.

This actually came from my friend Kara, who shared it with me when we were in Portugal for the Flodesk retreat. And it completely changed how I approach brand partnership pricing.

When brands ask for your pricing or your rate, you don’t want to give them just one number.

You want to present them with three different options.

The Base Tier: What the Brand Asked For

Your base tier is usually exactly what the brand pitched.

If a brand says:

“We want a Reel and a story set”

That becomes your base package.

You give them the rate for that — and then you build from there.

The Mid Tier: Add Strategic Visibility

Next, you create a mid-tier option.

This is where you add something additional, like:

• Reposting the Reel to TikTok
• Sharing it to YouTube Shorts
• Posting it on Pinterest

This tier costs more than the base, but not dramatically more — and this is the tier brands choose most often.

The Highest Tier: Premium Exposure

Then you create your highest tier.

This usually includes:

• A Reel
• A story set
• Cross-posted content
• Plus an email feature to your list

You can include your subscriber count and explain why email adds serious value.

Why Tiered Pricing Works for Brand Partnerships

Here’s the thing — humans don’t want the basic option.

When brands see:

• A base tier
• A mid tier
• A premium tier

Most of the time, they land on the mid tier.

And that mid tier is already more money than you would’ve made if you’d just quoted them for what they originally asked for.

How I Explain Value to Brands (Without Overexplaining)

I always give a short explanation of why each tier is beneficial.

Not just exposure — results.

For example, when I add email to a package, I’ll say:

• How my email list converts
• What I’ve seen from past affiliate emails
• How many purchases those emails brought in

That shows the power of adding email — not just doing a Reel and a story set.

This one shift alone has significantly increased how much I make from brand partnerships.

Tip #2: Negotiate Affiliate Commission Into Brand Deals

This won’t work for every partnership — but when it does, it’s such a good one.

And that’s earning affiliate commission on top of your flat rate.

What This Looks Like in Real Life

If a brand says:

“We want a Reel, a story set, and a DM automation with a link”

I’ll ask:

“Can I use my affiliate link — or become an affiliate?”

If I’m already an affiliate, it’s easy.

Instead of sending traffic to their main page, I send it through my link — which means I get paid twice:

• Once for the partnership
• And again through commission

How Affiliate Data Helps You Charge More

If you have past affiliate stats, use them!

You can say:

• “I’ve been an affiliate for X amount of time”
• “I bring in X purchases per month”
• “This Reel drove high conversions”

That data helps you justify higher rates because it shows your content actually converts.

Common Questions Creators Ask About Brand Partnerships

How do creators make more money from brand partnerships?

Creators make more money by offering tiered pricing instead of a single rate and by adding affiliate commission whenever possible.

Should I always accept what a brand asks for?

No. Brands usually ask for the minimum. It’s your job to show them what’s possible and offer packages that increase visibility and results.

What should I include in a brand partnership package?

At minimum: the content they asked for. At higher tiers: cross-posting, email promotion, or additional visibility that supports their goal.

Do brands really choose higher-priced packages?

Yes. Most brands choose the mid-tier option when presented with three choices because it feels like the best value.

Can I use affiliate links in brand partnerships?

Yes — and you should ask. Using affiliate links allows you to earn commission on top of your flat rate and provides proof that your content converts.

How do I justify higher brand deal rates?

By explaining results, not effort. Share past performance, email conversions, affiliate stats, or audience behavior.

Final Thoughts on Brand Partnership Pricing

Most creators leave money on the table by settling for the base package.

When you:

• Offer three pricing options
• Clearly explain value
• Layer in affiliate commission

You can increase your income without increasing your workload.

I hope this helps as you pitch brands — and I hope you make so much more money using these tips!!