Listen to ‘What’s holding you back? How to dissolve your barrier to entry’ on: Apple Podcasts | Spotify | Your player of choice

In today’s episode, I’m breaking down one of the most overlooked reasons business owners struggle to stay consistent online: the barrier to entry.

I’m sharing what “barrier to entry” actually means, why your content feels heavier on some platforms than others, and how to dissolve the things that make showing up feel like a chore. From choosing platforms that feel natural, to repurposing your content across multiple channels, to identifying what specifically stops you from taking action — we’re walking through it all.

I’m also pulling back the curtain on my own process: the perfectionism, the time commitment, and what I changed so podcasting finally feels doable again.

If you’re tired of forcing yourself to post or “just get something up,” this episode will help you shift back into creating from a place of energy, clarity, and ease.

In this episode, I cover:

• What “barrier to entry” really means in your business
• Why some platforms feel like a heavy lift
• How to choose a platform you can show up on consistently
• Simple ways to repurpose content so you’re not reinventing the wheel
• Questions to ask yourself when something feels hard, heavy, or avoidant
• How I removed my own barriers so I could return to podcasting
• Practical examples of dissolving barriers in content, funnels, and hiring

Full transcription of episode:

“Hello, hello, hello. Welcome back to Radical Disruption. I’m talking all about barriers to entry in today’s episode. I was listening to a podcast a few weeks ago, and she was talking about scripture study. At the very end, she mentioned wanting her community to connect with her on Substack.

The link for her Substack was down in the show notes, and she really emphasized, “Please connect with me on Substack because I’m not going to be on Instagram as much.” She talked about how much she loves Substack because she can just hop on, write, and post. Whereas on Instagram, there’s pressure to make something cute, add a meme, create perfect edits, maintain aesthetics, all the things. And coming from an Instagram expert? That means a lot.

If Instagram feels like a heavy lift every time you hop on or try to create content, find something that doesn’t. Find the platform that dissolves your barrier to entry, and then repurpose that content onto other platforms.

A “barrier to entry” is anything that makes it harder to start or stay consistent. It’s the thing that blocks you from creating, posting, or showing up easily.

In this case, the girl in the podcast was struggling to show up consistently on Instagram because she felt pressure to be perfect and aesthetic. Her barrier to entry was the platform itself. But she could hop onto Substack with zero resistance. She could write freely and post without overthinking.

Then she could take that Substack post—blog, email, whatever it’s technically called—and break it into bite-sized pieces for carousel slides on Instagram. She could create a simple Canva template where she plugs in her Substack text, exports it, and posts it as carousels. That way, she’s still visible on Instagram without having to create content “for Instagram.”

She’s using the platform where she feels the most ease to fuel the platform that feels heavier.

Because if you have a big barrier to entry, you won’t be consistent. Or maybe you’re wildly disciplined and you show up anyway, but you’ll resent it. Your heart won’t be in it. You’ll be posting from obligation instead of genuine excitement. And your community can feel that. Honestly, you can feel it too—those moments where you post just to check a box because you haven’t posted in a few days.

That energy is very different from when you’re lit up by what you’re sharing, when you’re thinking “someone out there needs this today.” That’s the energy I want you to have when creating content.

So if you’re not feeling that on Instagram, shift platforms and find where you can feel it. Maybe that’s podcasting. You can take a podcast episode and turn it into reels. Maybe YouTube is your place. You can turn YouTube videos into reels, TikToks, or YouTube Shorts. You do not have to treat Instagram as the only platform you’re allowed to create for if it feels like a barrier.

Or maybe the platform isn’t the issue—maybe the editing is. Maybe you actually love Instagram, but you hate editing. If editing keeps you from posting, how do you dissolve that?

Maybe you hire someone to edit for you.
Maybe you switch to carousels.
Maybe you challenge yourself to film talking reels in one take instead of stitching together 20 clips that require heavy editing.

This applies to everything in business—not just content creation. Ask yourself: What am I not doing that I need to be doing? What feels heavy in my business right now? And then ask: What is one thing I can do today to shift that? How can I dissolve the barrier to entry?

For me, podcasting actually has a huge barrier to entry. It feels like a heavy lift for me to create podcast content. But I also know the benefits, and I truly love chatting here. So to restart this podcast in this busy season—two littles, a growing business, hobbies, a homestead, all the moving parts—I had to identify my biggest barriers.

Number one was perfection. So I asked, what is my barrier to entry? And the answer was perfectionism. Then I asked, how do I dissolve that? For me, that meant creating a podcast format with no intros, no outros, no edits, no fancy audio. Just real, raw talk. No cutting dead space. No polishing. Just exactly how I’d say it if we were having coffee or voice messaging each other. That eliminated the perfection pressure while still letting me show up consistently.

The second barrier was time. So I committed to keeping episodes five to fifteen minutes—short chats, straight to the facts, no fluff, high value. That made it actually doable.

That’s how I turned a platform with a big barrier into something sustainable.

I’m also being more strategic with repurposing. If I’m going to spend time creating a podcast episode, how can I make sure this content multiplies across other platforms? I was repurposing before, but now I’m intentional. I have my phone set up recording a reel at the same time as my podcast mic. Landscape for YouTube, portrait for reels. Same content, more reach, less friction. It dissolves future barriers knowing I can maximize what I create here.

So today, I want you to ask yourself: What should I be doing that I’m not doing? And how can I dissolve the barrier to entry for that thing?

Maybe it’s building a funnel. What’s the barrier? If it’s “perfect emails,” what if you just wrote the best emails you can for now, launched them, and planned to tweak them later once you have data?

Maybe your barrier is hiring. What step dissolves that? Posting an application on your stories? Choosing an independent contractor who already has systems and won’t require training?

Ask yourself: What do I need to be doing to move my business forward and hit my goals? And how can I remove the barrier to entry so I can finally do it?”

Resources & Links:

• Join Scalability
• 30 free selling on stories prompts
• Scaling Unlocked Mastermind Application
• Kajabi 30-day free trial + 2 bonuses
• Manychat
• IG University

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Mya:

• Follow on Instagram @myanichol 
• Join my email list
• Check out my website
• Now on YouTube

More about the Radical Disruption podcast: 

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!

Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.

Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.

Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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