Creating magnetic messaging that sells [episode 77]

July 23, 2024

Listen to Creating magnetic messaging that sells on: Apple Podcasts | Spotify | Your player of choice

There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”. In this episode I share tips on how to go about creating magnetic messaging that sells.

Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach.   

In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant.

On today’s episode, Creating magnetic messaging that sells, I cover these tips:

  • Create a movement piece that embodies the overarching idea of what it is that you teach. This needs to resonate deeply with your audience and the outcome they’re searching for.
  • Infuse your copy with effective language that speaks directly to your ideal follower or ideal client’s aspirations or challenges to drive conversion.
  • Leverage Chat GPT to help you understand your ideal clients’ thoughts (I share a prompt below to use). 
  • Use the exact language your ideal client is using.

Here is a prompt you can use in Chat GPT:

I am a [insert your title. Ex: instagram marketing strategist]. I want you to act like you are a potential customer of my business. I specialize in [insert your expertise here. Ex: organic instagram growth for service based business owners who are wanting to grow to 10k followers and beyond without spending hours a day on the platform].

You are a [insert information about your ideal follower. Ex: a service based business owner who is in year 1 of business, knows very little about instagram and doesn’t know how to create a strategy, wanting to utilize instagram to help create visibility for your brand to increase sales, and only has 2 hours per week to spend on instagram].

What questions are you asking yourself when you are considering [hiring me/purchasing from me] or another business like mine?

Tell me your top 15 thoughts, questions, and concerns that are holding you back from purchasing and format them in a markdown table.

Create a different column for thoughts, questions, and concerns.

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More about the Radical Disruption podcast: 

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Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business.

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